Meet Wise Cat Sid
Fourteen years of observing humans has taught Sid a thing or two.
Sid is a 14-year-old house cat who has had plenty of time to develop his own particular brand of feline wisdom. While other cats have been busy roaming the neighbourhood, chasing mice and getting involved in all sorts of unnecessary drama, Sid has concentrated on more important matters: watching, thinking, relaxing and trying to understand humans.
Affectionate, chilled and quietly independent, Sid believes there is usually more sense in pausing before you pounce.
From his comfortable position at home, he has become an expert observer of family life — its worries, funny moments, difficult days and small pleasures.